Formerly, the beach was a relatively quiet area. Its image has improved dramatically with the opening of the beautiful Four Season's Resort and the Inter-Continental. From a sleepy cove then in the last couple of years, it has become even busier still with grilled seafood restaurants going up at a rapid pace along the beach, attracting local families and tourists in droves.
A popular spot for windsurfing and sailing small craft, which are available for rent, Jimbaran's grey sand and calm waters are attracting more people but the beach still has a sleepy feeling. A day at Jimbaran is made even more popular because of the all the wonderful options to eat. Choose from simple local food, the freshest fish or 5-star luxury. It is also a popular spot for sunset.
On the west, Jimbaran Beach faces the Jimbaran Bay, recently lined by new luxurious resorts. On the east, the beach faces the body of water sheltered by Benoa Harbor.